new structure from new direction of dissertation.

possible new essay title/s

·      does empathy motivate reactions within health awareness campaigns?

·      will developing a level of empathy motivate a reaction from heath campaigns?

·      how can altruism be evoked in humans to induce a reaction to improve health issues/needs?

·      is there an opportunity to bring awareness to health issues (organ donation) through natural altruism?

Intro

Defining altruism

NHS organ donation

·      current issue

·      stats

·      opt in opt out

·      medical specific

·      who donates, who doesn’t

·      myths

current tactics to bring awareness

·      approaches –soft/hard-hitting

·      visuals

·      language

different approaches for different demographics? 

·      talking to families strategy

·       

actual awareness campaigns

·      dvla driving

·      rugby

·      football

·      breast cancer selfies/ice bucket

·      living waiting room

·      bullet agency

·      interactive educational web

problems with current awareness campaigns

·      heart foundation irresponsible add

·      asa

·      how people react

result shaping campaign

·      altruism – will come naturally if you provoke the right response?

people may be more likely to react if it is there choice (in control) – not rammed down there throats – bbc news article about woman being bombarded by charity phonecalls kills herself out guilt/stress

ethics

·      evolution

·      empathy

·      compassion