Sunday 4 October 2015

asa branding british heart foundation charity ad as 'irresponsible'

http://go.galegroup.com/ps/retrieve.do?sort=DA-SORT&docType=Brief+article&tabID=T003&prodId=GPS&searchId=R1&resultListType=RESULT_LIST&searchType=BasicSearchForm&contentSegment=&currentPosition=1&searchResultsType=SingleTab&inPS=true&userGroupName=leedscad&docId=GALE%7CA88824911&contentSet=GALE%7CA88824911

 created by Abbott  Mead  Vickers

 ASA ruled that image could encourage copy Behaviours amongst children

  however ASA rejected complaints that the ad was shocking and distressing.
- justified in the context of raising awareness about  heart Failure

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