a campaign idea

In this illustration I have focused on the transplant patient being a child after Robyn mentioned that seeing a child in this vulnerable state would immediately pull of her heart strings and make her sign up.

i thought about create a leaflet that could be pushed through peoples doors, handed out to passers by, picked up as health centres etc. the idea behind it would be to show 2 alternate scenarios - 

1. a young girl playing with her brother like a normal free spirited child

2. the same girl but bed-bound, looking ill with tubes/medication around her.  ( this would be revealed when the panflet was opened.)

my concept is to show how different her life could be if she had a working organ. 

i hoped this would pull at peoples heart strings and make them empathise with her loosing out on a 'normal' childhood.