COP tutorial with Fred

key thing- idea of empathy
sog very focus
use of empathy within health advertising campaigns something very focus that i can start to analyse

different types of adverts coming that target different types of audiences and different issues, some informing, some challenging, promoting etc

if I'm focusing on the idea of how empathy then relates to this idea of altruism and people giving and engaging in charity then this with focus my written side very specifically.

structure
when I'm breaking it down-sections may tie together and overlap.

27 bullet point: if i was to write 20 on each bullet point straight way i would have over 5000 words - bring in mind 200 words isn't a lot.

this is structure i can now expand on without having to add more bullet points. can now START fleshing it out.

now have a clear question - looking at empathy and altruism and the link between the two and using health campaigns as a vehicle all holds together.

if i start writing things now, i might find some sections will take up more words then others - something i feel may be a big section might turn out that i don't have enough research on it - does that mean all i need to do it summaries it? or does it mean i need to go and find more research for that specific bullet point.

rather than just reading/researching now, read with a purpose, to find out something specific for specific sections - rather than reading to inform myself as now there is a danger to over research it.

start cutting out and decided what quotes and what research i will use.

the work i producing is going to be about sensitive issues creating sensitively, the resolution to this doesn't necessarily has to be as functioning or as design orientated as i am making it, thinking it needs to be (advertising/campaign like, to physically sit somewhere realistically. this can be the module where i make a reportage project, it can be a collection of my drawings and the stories put into a certain format that could be a book, a series of prints the process itself of talking to people, collecting visual information and illustration/visualising these stories understanding their 'journey' and using  this as a basis for creating a series of images- maybe if i end up doing 10 people, could end up with 10 prints or 10 books etc (e.g). this project (practical outcome, doesn't have to be about making someone sign up to the register/advertising and persuading, it can just be a visual way for me to communicate the life journeys of these people who are going through organ donation, and I'm using empathy illustration as a way to show this, which at the same time will bring awareness - a form of visual empathy. the point of the process itself is about empathising and sympathising with people and using this as a basis to generate work and tell their stories. - THERE IS ENOUGH DEAPTH TO THIS, though it is a simple premise, a simple idea it is explored with a really level of integrity. - probably at this stage more important then turning it into a campaign.

will it still show synthesis to what i am writing about in my essay (i.e current awareness techniques (campaigns):
stepping away from the subject and dealing with the team - the theme i am dealing with is empathy, in terms and the writing and in terms of the practical.
in terms of the writing piece, the subject then becomes altruism, within health campaigns
in terms of the practical work, this becomes a exploration of these people who have been through transplants etc - dealing with empathy in a practical way not health campaigns.
 -think about this project aim as reversing what i did for the applied illustration project last year,  there is no need to produce a product/application for the illustrations, - its the process and practice of engaging with people and telling their stories.

this project will allow me to explore the process of my illustration and the format will become clear as i go through the process of developing illustration.

drawing from photographs - use this a documenting tool.

carry on developing practical along side writing.
the link - i can look at anybody now who's gone through things like blood donation etc, the synthesis will come through choosing the right people who have been through this journey of transplant etc but I'm looking at it in terms of a visual documentation rather then  written investigation.

ITS ONLY GOING TO MAKE SENCE WHEN IM DOING IT.