sketches i had previously done when thinking about a campaign:
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| playing on well know link to 'oliver twist' |
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| based on the statistic that 1 person can save up-to 9 lives by becoming an organ donor. |
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| idea: showing the healthy side of the lung a collage of drawings/images of a person living their life to the full, and the other side of the lung the same person but with little life, in bed, sad portrait, etc. |
though i do really enjoy the concept/visual communication side to illustration, i agree with Fred that advertising work may not suit my preferred method of illustration as it requires simple and effective and i work in detail and subtle messages. though i feel i am good at thinking of creative ideas, it is all very much in my head, their is often a block between the idea and being able to think of a way my style could make it work. i did find it a bit of a struggle trying to think of new ideas that haven't been done before aswell. this crit has made me realise just because my project is about a issue that needs advertising/made aware of, it doesn't necessary have to be advertised in the standard commercial way. any work, any media brings some sort of attention.
ways i could relate this to my subject (organ donation) and existing research:
personalising tradgery
- personalising practical to an individual
- go into hospials, learn someones story, visually tell this story
- talk more to my cousins friend about he's organ transplant, find out he's story
i could create illustrative work from this that document the issue (reportage) which will (hopefully) still be bringing awareness (advertising) the issue of organ donation but will hopefully develop a level of empathy within the reader, making them feel more personally involved in the persons story they are being informed about.
learnt resilience in advertising - new ways to get people to engage with issues - empathy
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