MAX from ameliagraceve on Vimeo.
Key things i like/influenced by in this video this video:
- showing 'slices' of Max's life so the viewer can get to know a bit about him, and get to know him as a individual. - forming a personal connection
- the sound of the heart beat throughout the video is recognisable but elusive, which creates curiosity within the viewer as to why it is playing - keeps them watchings.
- you presume he is a normal/healthy little boy.
- its not until the end that you find out about what is wrong with max, by this time you have go to know him and therefore have formed a empathetic connection which should (hopefully) motivate a reaction within the viewer to help the cause.
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