the overall feel of this art piece/campaign, although emotive, as it makes you think about the concept of organ donation and makes you empathise with the people in that situation, is quite negative as it suggests their is no hope because organ donation solely replies on 'the death of a stranger'. a negative, hopeless response may distance people from involving themselves to the issue as it comes across morbid and depressing, something that know-one would want to spend their time thinking about.

from research i have gathered, many state people are more inclined to connect to a issue that has a positive approach, focusing on the good 'what ifs' rather than the pessimistic, helpless aspects that may make people feel their is nothing they can do which would help the situation.

i do like the portraits of the patients in the hopsital environment though, as you can see the treatment they have to have and equiptiment they have to use to stay alive etc, something we are not exposed to or generally consider- its all behind closed doors.