this envelope of prints could be used as a campaign and sent by direct mail to the public as a way to personally engage audiences with the the issue of organ donation.
Burtenshaw, Mahon, and Barfoot in the fundamentals of advertising, claim that direct mail is the ideal advertising platform for building a dialogue with a customer/viewer. charities are likly to use this method as it allows the to establish long-term communications that build up trust and loyalty.
direct mail allows advertises/organisations to include more information than they would usually be able to include on poster etc - ideal for such a sensitive, personal and important issue/decision like organ donation.
disadvantage
response rates are relatively low, resulting in a great deal of postal wastage. Some may presume direct mail is spam, disposing of without getting opened.
when carrying out my questionnaire, only 3/9 participants rated direct mail as an advertising strategy they would take most notice of
SOLVING THESE PROBLEMs:
by disguising it as a health envelope (hopfully this wont be classed as forgery as it is (would be) a NHS campaign,- but if i couldn't use logo, i would use similar fonts and layouts) this will hopefully make people open the envelope before discarding it as spam.
things i might need to concider:
should i state 'private & confidential' or is this deceiving?
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