organ donation digital marketing

publicity guide to promoting organ donation
https://nhsbtmediaservices.blob.core.windows.net/organ-donation-assets/pdfs/publicity_guide.pdf

To be effective in your communications, you will need to repeat the same simple messages:

• Three people die every day in the UK in need of a transplant.
  
• You can help save lives after your death: one organ donor can save/transform up to nine lives.
  
• Tell your loved ones you want to be an organ donor so they know you have made a decision to donate if and when you can.
  
• Anyone can register. There are no barriers to joining the ODR.
  
• Even if you carry a donor card you should sign onto the NHS Organ Donor Register to make a lasting record of your wishes.
  
• To register or find out more call the Organ Donor Line on 0300 123 23 23 or visit www.organdonation.nhs.uk