cop - subculture: the meaning of style

youth cultural style begins by issuing symbolic challenges, but they must end by establishing new conventions; by creating new commodities , new industries, or rejuvenating old ones'

the reason we form cultures is not just about fun free time- issuing a symbolic challenge to society - theres  better way of living

could be read as political sub culture by nature is a attempt to suggest that hat there doing is not , wrong, etc

ends up becoming naturalised - sucked in my mainstream so challenge is removed completely


refusal to conform to society

sub culture - companies buy into idea of rebellion to sell it - feeding making money of youth culure- supporting industry that your pretending to rebel against

incorpoation- nutralising and sucks back in sub cultures that try to oppose it
commodity form
ideology form

film - don lette - fred perry presents 'subculture' 2012

teddy boys - divorced from what there parents were doing
man could be a peacock
always a contrast with middle class cultures and working class


rockers
based on bikes and fighting
american film culure and englishsied it


media leap on, makes it very popular
started by a few kids who want to do it differently

gives teenage generation a chance not to reply on there parents