image analysis 500 word Essay

When looking at both posters, both illustrators have gone for a realistic detailed approach. I think by making them more life like, and illustrating a realistic scene, it makes them more convincing and sincere, therefore I think audiences will take them seriously. 

‘The uncle Sam’s range (1879)’ advertising image by Schumacher and , style of illustration allowed the viewer to be a ‘fly on the wall’, a onlooker at the scene and way of life the product is selling . The poster also uses an indirect commercial bold font to draw everyone in, whereas the poster by Savile Lumley (1915), uses a more direct approach, asking a rhetoric al question and underlining the word ‘you’ personally involving the individual reader.  Another way Lumley has made the poster more personal is by using a hand written style of font.

both posters are ultimately trying to sell the idea of a better life, however both have used different tack tics in doing so. Schumacher and Ettlinger are trying to sell the ideology that the cooker has magical properties, and by purchasing the cooker you will be buying into, and will have a more affluent and better life, much like the man in the illustration who is being waited on by a woman and is surrounded by food and wealth. The illustration was created in 1876, 100 years after America's independent nation arises. The illustrator is using this fact to show a celebration of America’s wealth and achievements, ultimately making the American citizen feel humble and happy when seeing this advertisement.

The use of patriotic color schemes and symbols such as the golden eagle on the mans shoulder, implying that if you purchase the cooker you will be doing your patriotic duty and are a true American. The poster also play upon the unique selling point of the product by showing and narrating the many foods that can be produced using the cooker. The list of countries and foods in the illustration shows America's stereotypical view of different cultures at the time. Savile Lumleys poster also uses a patriotic approach in their illustration, including things such as red roses on the curtains and the queen’s guard’s children toys. 

Both illustrations are showing a scene from the further (after buying the cooker/when the war is over).  However Lumley uses this to guilt trip his audience, making them ask the question ‘what will I tell my children i did to fight for our country’. Though this illustration was created in 1915, before the war, Lumley has painted the future to be a positive image, that we would win the war, and it will be talked about in children’s books and reenacted in child’s play. This again is persuading audiences to sign up for the war, as this will make them part of history, and they will have made their country proud. It is also playing on the ideology that the war will not be lost and you will survive and be sharing your experience for years to come.