'a positive approach rather than a scare would work best for me'
'hard-hitting...with real people'
real people - making the issue more relatable. This inspires me to try and get in touch with someone i can personally talk to and understand their personal experience which i could communicate through my word to produce a successful campaign.
'...theirs a time and a place for these things, sometimes it can be too much'
when it is overwhleming, it may deter people from the issue rather then draw them to it.
'not sure tbh, had a donor card but ive lost it...'
- this shows some peoples lack of empathy when they have not experienced or know someone who has experienced the impact of organ donation- so its not a priority.
'...signed up a couple of years ago when they had a join the register type campaign. it was a info campaign, no shock tactics.'
Info based - importance of knowledge of the issue. hits home the severity of the problem.
'having seen a recent program on transplant, its not as simple as you would believe...so if we can increase the chances of success lets do it!'
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