Football club Vitoria aims to promote blood donations by changing shirt colour CAMPAIGN

http://www.thedrum.com/news/2012/07/09/football-club-vitoria-aims-promote-blood-donations-changing-shirt-colour

reasons for not donating

http://www.researchgate.net/publication/5408382_In_Their_Own_Words_The_Reasons_Why_People_Will_%28Not%29_Sign_an_Organ_Donor_Card

testing questions to Facebook users. 30-40 yr olds - primary source

'a positive approach rather than a scare would work best for me' 

'hard-hitting...with real people' 

real people - making the issue more relatable.  This inspires me to try and get in touch with someone i can personally talk to and understand their personal experience which i could communicate through my word to produce a successful campaign. 

'...theirs a time and a place for these things, sometimes it can be too much' 

when it is overwhleming, it may deter people from the issue rather then draw them to it. 

'not sure tbh, had a donor card but ive lost it...'

- this shows some peoples lack of empathy when they have not experienced or know someone who has experienced the impact of organ donation- so its not a priority.

'...signed up a couple of years ago when they had a join the register type campaign. it was a info campaign, no shock tactics.' 

Info based - importance of knowledge of the issue. hits home the severity of the problem.

'having seen a recent program on transplant, its not as simple as you would believe...so if we can increase the chances of success lets do it!'

present questionnaire about organ donation and campaigns

https://www.surveymonkey.com/r/?sm=1ty8mONN%2fOlXbjfsEp8dHQ%3d%3d

i wanted to create my own questionnaire to gain current thought and feelings about what type of campaign poster who encourage people to sign up to the organ donation register. this way i would be able to gage what type of work i should produce in order to raise as much awareness as possible.

i found this question on survey monkey which i could edit and send out with images

10. Which one of this ad campaign would convince you to donate and talk to your 

family/ next of kin of your decision? (you may pick more than one answer)

fear

guilt

emotion 

humour 

information 

success story 

celebrity endorsement 

'good on you' ads

positive spins

http://www.researchgate.net/publication/5408382_In_their_own_words_The_reasons_why_people_will_%28not%29_sign_an_organ_donor_card

only slightly more than 50% of people on the waiting list will receive an organ transplant within 5 years.

http://www.transplantliving.org/before-the-transplant/waiting-for-your-transplant/

Call for everyone in the UK to discuss organ donation and talking to family campaign

https://www.organdonation.nhs.uk/news-and-campaigns/news/call-for-everyone-in-the-uk-to-discuss-organ-donation/

English (2015) Available at: https://www.organdonation.nhs.uk/news-and-campaigns/news/call-for-everyone-in-the-uk-to-discuss-organ-donation/ (Accessed: 8 October 2015).

(English, 2015)

2014/15 saw more than 4,400 (4,431) people in the UK have their lives saved or improved by an organ transplant but the number of people that donated organs has fallen for the first time in 11 years.

talking to family about donation decision strategy campaign

Every year around a thousand people die waiting for a transplant. However, only 4% of people regularly give blood, and only a third of us have joined the Organ Donor Register.
http://www.nhs.uk/Livewell/Donation/Pages/Donationthefacts.aspx